BRAND UNPUG

CLIENT

UNPUG

TYPE OF CLIENT

FASHION

BRIEF

We plan to design a brand that combines a minimalist aesthetic, universal trends, and Polish wool.

WHAT WE DID

The brand concept includes the creation of a basic collection featuring the most popular models, produced annually.

Additionally, each year will feature a unique color collection, exclusive to that season.

RESULT

We created a brand with an identity that allows for the development of unique annual collections. Unpug boots are designed to be breathable and comfortable, making them a perfect addition to both summer and winter wardrobes. Created for those who value comfort and convenience, they seamlessly complement both sporty and casual outfits. Their timeless silhouette and distinctive design make them an absolute must-have in any stylish wardrobe.

Persona

Shopping Preferences & Clothing Choices

Before purchasing clothes, she carefully analyzes her wardrobe, seasonal needs, and current trends. She looks for versatile, timeless pieces and strives to build a capsule wardrobe. Accessories play a crucial role in her style, elevating her minimalist outfits. She occasionally indulges, especially when shopping for her children. Matching outfits for her and her daughter are her weakness. She is willing to pay more for unique, locally made, eco-friendly, and Fair Trade products. She primarily shops online and also buys and sells second-hand clothing on resale platforms, often searching for retro gems.

2

Interests & Lifestyle

A successful career and stable job allow her to fully enjoy family life. For the past three years, she has been primarily focused on home life. She has always been interested in fashion and loves creating outfits for herself and her children, showcasing them on her blog. This year, her son Franek started preschool, and she now spends most of her day at home with her younger daughter. She uses nap times to work on her blog.

1

Quote

I aim to minimize my wardrobe. I carefully select pieces that I can enjoy for multiple seasons. I choose high-quality items, preferably from Polish brands. I want everything in my closet to complement each other, and I build my outfits mainly with accessories.